Rebecca Gonzalez

Marketing strategy begins and ends with understanding your customers and then creating messaging that speaks to them and communicates your product's or service's benefit. Tune in to my thought-provoking conversation on StrategyCast with Wes Michael of Rare Patient Voice to learn more! https://lnkd.in/g9J__DUN  #MarketResearch #ConsumerInsights #StrategyCast #ProductDevelopment 

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Don't forget about decision makers as an audience in your marketing materials. Decision makers hold significant influence and authority within their organizations. While end users may provide valuable insights into the day-to-day usability of your offerings, decision makers have the final say in whether or not to invest in your solution. Get to know and understand their pain points, and work to tailor your marketing messages to resonate with their needs as well. #targetaudience #b2bmarketing #b2bsales

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As a tech-centric marketing agency, one of the most common requests we see from new clients is to help them revamp, uplevel, or otherwise clean up their instance of (choose one) HubSpot/Marketo/Pardot. In our latest blog post, we discuss 12 simple steps that companies can take, and policies they can put in place, to keep their MAP instance better maintained.  Shout out to Eric Austin Lee Kim Jimenez Eunice Marigliano and the Spear MOPs team for their help with this article. https://lnkd.in/gcmDGeki #MOPs #marketingautomation #datahygiene

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I have gotten this question multiple times over the last two days, so I naturally wrote a blog to explain: https://lnkd.in/eE58-7mE #demandgeneration #hubspotpartner

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With the rise of powerful Customer Relationship Management (CRM) platforms like HubSpot, Salesforce, and Marketo, business owners now have access to sophisticated reporting dashboards that provide valuable insights at a glance. Read our latest blog post to learn how CRM's reporting dashboards empower businesses to optimize sales performance, analyze marketing campaigns, and maximize ROI. https://lnkd.in/gD8MjpB4

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By applying these lessons — and perhaps even embracing a bit of Monk’s unconventional wisdom — businesses can unlock new opportunities, navigate uncertainty, and achieve lasting success. https://hubs.ly/Q02C12-10

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Can't say I'm surprised by the findings of this 2024 Gartner Study of senior marketers. 40% reported CFO's and CEO's as being the most skeptical of marketing in their organization. In this same study, I did find it interesting that 52% reported being successful in proving the value of marketing. Check the article out on the 3 types of metrics these marketers are using to find success. And let me know if we can help you brainstorm what metrics are reasonable to track in your organization.

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In a recent study, the question was, "How are you using print marketing to overcome digital marketing fatigue?" ➡ 62% use personalized, targeted direct mail. DM use is on the rise —— 91% of respondents are embracing strategic integration of print and digital channels this year, with about half of those describing their print and digital marketing channels as “closely integrated and tightly coordinated.” Learn more about it in this 2min Marketing Charts read ⤵ #directmail #digitalfatigue #gundersondirect #integratedmarketing https://lnkd.in/dxUyuEqE

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Successful higher ed marketers are constantly expanding their knowledge base of the tools at their fingertips. In this post, improve your digital marketing literacy and learn these best practices for #PPC campaigns: https://lnkd.in/dXtbP6su #highered #marketing #highereducation

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Learn how creative marketing teams can leverage AI while maintaining credibility and an authentic connection with their audience. https://ow.ly/gzvS50ReiPY #marketinglogix #content #digitalmarketing #AI

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Marketing leaders, you need a brand message that WORKS. You need a powerful message that compels your target audiences to buy. You need a surgical brand that aligns everyone in organization around the promise of what you do, how you solve your customers' problems, and how you are different and better than the rest. I.e. you need a singular messaging framework that aligns your sales and marketing efforts. Bottom line: You need a brand that drives results. If improving your brand and supporting assets is top priority for you, then consider The Revenue Acceleration Event the best three-day investment you have ever made for your business, and for yourself. Interested? Check it out, and while you're at it, tag a friend who may want to join you!✌️ https://buff.ly/3VG4BLp • • • • • #revenue #revenuegrowth #entrepreneur #sales #salesandmarketing #fastgrowth #businessgrowth #revops #gtmstrategy #gtmmessaging #brand #branding #brandmessage #brandstrategy #marketing #revenuegeneration #salesandmarketing #businessrelationships

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Smart Brief is a great source of marketing strategy, case studies, and trend predictions. This is a solid resource and covers a large portion of what's coming in 2025. #marketingstrategies https://lnkd.in/gHykDAn3

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